I was introduced to these images by my friend Estrella, who was apparently shown them by her friend Kat, who I think saw them on I Believe in Advertising, which posted about the ads created for the Sydney International Food Festival.
Which is a long way of saying, they are neither my original creation nor discovery. But the campaign is sublimely simple, creative and makes me smile, so I must post anyway.
From I Believe in Advertising:
“Good Food Month has been a Sydney institution. This year it makes the transition to The Sydney International Food Festival. The brief was to get people excited about the festival and celebrate international food.
Advertising Agency: WHYBIN/TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty”